is an everyday part of most peoples’ lives and it can be
utilised in a positive way to assist those in need through cause-related
marketing. This occurs when companies link the purchase of products
to supporting a cause, and this can generate a positive win-win
scenario for the company and the cause.
putting more thought into what products and companies stand for and increasingly
expect companies to be socially responsible. By purchasing
products through the sponsors of World Equity or from retailers that have
products displaying the World Equity logo, you can help to reduce poverty
and improve equity in the world.
You can shop
AND make a difference by buying
Logo that Gives